7 Consumer Brands Reinventing Marketing in the Metaverse

7 Consumer Brands Reinventing Marketing in the Metaverse

Information about 7 Consumer Brands Reinventing Marketing in the Metaverse

Kevin David Scam or Legit


Only a few weeks ago, many had never heard of the metaverse, but since Mark Zuckerberg announced the rebranding of Facebook to Meta at the end of October, the metaverse is all over the news. Yesterday, also Microsoft announced their journey into the metaverse, and in the coming weeks, all Big Tech firms will probably follow in some way or another. The more companies that announce their metaverse presence, the more important this successor of the social internet will be. Welcome to the immersive internet.

No article on the metaverse is complete without a reference to its origin. The metaverse is a term coined by novelist Neal Stephenson in his 1992 novel “Snow Crash”. The novel defines the metaverse as a place where people use virtual reality headsets to interact in a digital game world. The novel has gone on to enjoy cult status, especially among Silicon Valley entrepreneurs, and HBO is turning the book into a series.

This interest and fascination of the metaverse have many tech firms currently working on some or multiple parts of the metaverse. Don’t expect the metaverse as portrayed in Ready Player One to be available any time soon, though. Most of the technology is not …

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