Adobe taps startup Bolt to add one-click checkouts to commerce sites
Information about Adobe taps startup Bolt to add one-click checkouts to commerce sites
By Stephen Nellis
(Reuters) – Adobe Inc on Thursday said it was partnering with San Francisco-based startup Bolt to add one-click checkouts for retailers that use Adobe’s e-commerce software tools.
Once known for software such as Photoshop, Adobe has branched out into digital marketing and e-commerce tools for retailers.
Offering a one-click checkout feature to the merchants that use Adobe’s tools will help them compete against Amazon.com, which has long had such a feature. It will also help Adobe compete for merchants against rival Shopify Inc, which has its own one-click checkout technology called Shop Pay.
Under the deal, Adobe’s customers can integrate Bolt’s one-click feature into their checkout screens. Bolt has a network of about 10 million shoppers, and if it has seen a shopper before, it can …