Dyson delivers virtual reality in new twist to home shopping

Dyson delivers virtual reality in new twist to home shopping

Information about Dyson delivers virtual reality in new twist to home shopping

Kevin David


By Paul Sandle
LONDON (Reuters) – Dyson, best known for its revolutionary bagless vacuum cleaners, will enable customers to test its hairdryers, straighteners and stylers from the comfort of their home through virtual reality.
The Dyson Demo VR has been built with the same visualisation and simulation technology used by the British firm’s engineers to prototype, test and develop new products and software.
James Dyson, company founder and chief engineer, said VR was a way to improve people’s understanding of Dyson products.
“We have been harnessing powerful virtual reality technologies to engineer new products in our labs for many years, now we are applying those same technologies to re-invent how people explore our products,” he said.
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