S.Korea "webtoon" firms leverage low-cost stories with potential huge upside
Information about S.Korea "webtoon" firms leverage low-cost stories with potential huge upside
Kevin David Scam or Legit
By Joyce Lee
SEOUL (Reuters) – Netflix’s most-watched series in late November, “Hellbound”, is making a splash on TV, but it first appeared on much smaller screens as an online comic, or “webtoon”, optimised for smartphones.
The webtoon format, which began in Korea two decades ago, has shaken up content creation for the movie industry around the globe.
With relatively few overhead costs, webtoons have become a gold mine for tens of thousands of visual stories, with a growing number of adaptations on streaming services such as Netflix, Apple TV Plus and Disney Plus. And readership for webtoons themselves has become increasingly global.
“If a drama or movie fails, a bunch of people are in the red so they can’t experiment in various ways. But here, when …