SoftBank and celebrities back funding for faith-based app

SoftBank and celebrities back funding for faith-based app

SoftBank and celebrities back funding for faith-based app

Information about SoftBank and celebrities back funding for faith-based app

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By Elizabeth Howcroft
LONDON (Reuters) – A Christian worship and meditation app, Glorify, raised $40 million from investors including SoftBank, venture capital firm Andreessen Horowitz and reality TV star Kris Jenner, the company said on Thursday.
Founded in the UK in 2020, the app provides faith-based meditation to subscribers via inspirational quotes, worship routines and short Bible extracts.
While the amount raised is small compared to the hundred-million-dollar sums regularly invested by major funds in growing companies, Glorify is one of a number of Christian apps which have grown in recent years, tapping mainstream financing sources.
The app has around 250,000 daily users, mostly in the United States and Brazil.
The fund raising was led by Andreessen …

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