Why Predictive Sales Analytics Is a MUST-HAVE in 2022

Why Predictive Sales Analytics Is a MUST-HAVE in 2022

Why Predictive Sales Analytics Is a MUST-HAVE in 2022

Information about Why Predictive Sales Analytics Is a MUST-HAVE in 2022

Kevin David Scam or Legit


Recently, Accenture conducted a fascinating study on asset managers. One finding that stood out was that almost all managers agreed that investing in data analytics and driving data-driven growth is their highest priority.  Data today, in fact, is critical to investment success to the extent that it is often referred to as the competition’s single biggest differentiator. Although, one can make the case for any competition, not just finance or investment research but marketing, HR, customer support, and sales. Especially sales.  Especially sales because it has been completely transformed by the advent of data analytics. McKinsey, for example, found that the use of data led to an almost twofold increase in sales and profit. Data-driven decision-making, they agreed, is undoubtedly the single biggest difference between the best and the rest.   The question is, what is it about data analytics that fuels sales success?   Using sales analytics to boost your business In the absence of data, it is hard to identify and convert prospects, let alone do the rest. Because enterprises can either make sales decisions based on instinct, often misidentifying prospects, wasting limited enterprise resources, and taking other costly risks. Or, they can act upon insights based on evidence, insights gleaned from data …

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